Personalization in SMS Marketing: How Indian Businesses Can Get It Right

SMS marketing is progressively becoming an important aspect of successful multi-channel marketing campaigns in India. Top SMS service providers India would especially allow you to execute a personalized SMS campaign, and send targeted, personalized text messages to your customers and prospects. By leveraging data from customer relationship management (CRM) system, modern Indian businesses can send SMS messages that are tailored to the individual recipient. Such a marketing strategy can go a long way in boosting customer loyalty, customer engagement, and sales.